MINGDU STUDIO VI DESIGN
In Buddhism there are six classes of being, depicted as the Wheel of Life. At the upper right corner of the Wheel lies the class of human beings, representing Desire and closer to own-being. MINGDU reaches for that essence of life and represents in its logo an exit in the same direction.
At the centre of the logo are two paralleled lines curving towards each other at the end, like two hands approaching. Behind the symbol is our ideal of connecting the design with society and attending to people’ life with our design and wisdom. The curved lines also add in the flavour of direction and dynamics. The two dynamic lines moving towards the opening signifies the breakage of the frame. We intend to break the conventional thinking pattern and to use our creative design to support people’s life and together with them walk towards a promising future.
Branding Story - Qianli Ma 马千里, Chen Liang 梁晨
Naming - Qianli Ma, Chen Liang
Logo - Chen Liang
Type Design - Qianli Ma
Year - 2016