REDESIGN FOR KIEL.DE
基尔市政府官方网站的再设计

In cooperation with the state capital Kiel, we redesign the side of the "Current Citizen Participation Process" of the "Kiel.de Page".

       德国基尔市政府委托我们,对官方网站上的公民参与过程页面进行优化设计。

CHALLENGE 挑战

The redesign should be designed in magazines with large images and have a more motivating effect in order to increase the participation of citizens.

用更生动的排版方式邀请公民登录官方网站。

为了更好的激励公民的参与政府的活动,我们在排版方式上选择了杂志风格,因为杂志的风格很有亲和力。

TARGET AUDIENCE 目标人群

General public, media, politicians & (business), policy makers

普通民众,媒体,政客。

WEBSITE CITIZEN PARTICIPATION KIEL 
公民参与的现有页面
PROBLEM ANALYSE​ 问题分析

The current page of the citizens' participation procedure is verydifficult to find on the Kiel.de website, the projects are listed inthe form of lists and can not be filtered. In addition, the images are much too small and the homepage is already very textual.

首先公民参与程序的当前页面在Kiel.de网站上很难被找到。其次是城市的活动项目是以列表的形式的排版,这种排版很无聊,内容不能一目了然,用户反映文字的易读性很差。还有项目图片太小,而且照片没代表性。再一个是严重问题是用户不能很明显的找到,在哪何时举行城市活动。

REDESIGN AND SOLUTION 改进计划

Our design should be less textual and more plausible, more image-intensive and more expressive.

       我们的设计应该更少的文字和更合理,更加形象更具表现力展示城市项目。

Website identity  页面风格
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We have taken the bright blue of the "Kiel.Sailing.City" logo in the color scheme, as it fits Kiel's image and reminds us of the blue sea. As another color, we have added a bright sand yellow.

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       我们在配色方案中采用了基尔“Kiel.Sailing.City”标志的明亮蓝色,因为它符合基尔的形象,并提醒我们基尔是一个海滨城市。 另一种颜色,我们添加了一个明亮的沙滩黄色,因为沙滩总是给人很放松的感觉。

The date of the project is in a square box, which reminds you of the signs of the investors at the port and immediately falls into the eye.

        对项目日期与地点的介绍,我们的灵感来源来自于基尔港口的泊船标牌,因为他是港口城市坐标,也是一个很好的信息载体。

Client - Kiel Government

Designer - Cathrin Königsmann, Qianli Ma 马千里

Project in Muthesius University of Fine Arts and Design

Prof. Frank Jacob directed the project.

Year - 2017

On the dreamlike journey of life, let us not miss each other, but let me use my creativity toaccompany you onyour  travel.

© 2018 by Qianli Ma All Rights Reserved. This page was designed  by Qianli Ma

梦幻般的生命旅程, 与其擦肩而过,
不如我们一起用创造力结伴同行。
qianlimadesign@outlook.com
www.qianlima-design.com
0086 - 13035882991
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